Erica Berchtold is the unsuspecting CEO for The Iconic.   
The eldest of four children, the daughter to a German migrant father and a mother who was a nurse.
After finishing up as the Managing Director at Rebel Sport, spending most of her career in the bricks and mortar world, Erica scored the CEO role at Australia’s number one online retailer – <a href="https://www.theiconic.com.au/?utm_source=google&amp;utm_medium=au_sem_brand&amp;utm_content=%5BCB%5D%3A+The+Iconic&amp;utm_campaign=THE+ICONIC&amp;utm_term=the+iconic&amp;gclsrc=aw.ds&amp;&amp;gclid=Cj0KCQjwktKFBhCkARIsAJeDT0isUu80E1FIfEcvkA3uboaiwM8FBTc-oqT1BbotjY8MZykLTQ9iEBYaAgAHEALw_wcB">The Iconic</a>.
Erica moved into a disruptive online industry while disrupting her career.   
The overwhelming mantra Erica carries throughout her career is, 'Why can’t I?'
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#260 Gimmie: Disrupting the billion-dollar Rent to Own industry

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.