Data is always talking. You just need to learn how to listen. 
Dharpan Randhawa is the CEO of Talisman, a sports marketing agency, and a former SVP at McLaren Racing. To put it simply, he's a marketing matchmaker.
Working alongside big names including Formula 1, Heineken and tennis player Andy Murray, Dharpan Randhawa delivers marketing results by utilising and applying data to his clients. 
As business owners, data is one of our most valuable resources. Mark Bouris and Dharpan discuss how your small business can learn from big businesses and take things to the next level using data.
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#258 Zero Co: The future of plastic living

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.