Don Robertson and Matilda Murray are the co-owners of STAX, a fashion-forward, premium activewear brand for all shapes and sizes. This year STAX had a surge of new business as people started to work - and work out - from home, and demand for comfortable clothing boomed. So much so that during lockdown, STAX released a collection of activewear that earned them $150,000 in just seven minutes.
They had the right product for the right time and 2020 has been STAX best year to date, with 2000% growth. I ask Don and Matilda how they’ve created such a strong brand following, how their business has leveraged the visual impact of social media and what it's really like to be a couple running a business together.
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#238 Simon Holloway: Vegepod

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.