Listen in to learn how Craig raised his chance of success for his startup through clever market research and using what he learned from the Bonobos team.

"[Care/Of] came out of an experience of shopping for vitamins and supplements and finding it to be overwhelming, confusing, and at times manipulative. I really just wanted to make it easier for customers to figure out what's right for them." - Craig Elbert.

Learn more about this episode of The Mentor Files with Monica Royer at www.monicaandandy.blog/49