The Mentor Files
The Mentor Files
Monica Royer
16 Rob Royer - Founder of Interior Define on Defining a Brand Mission and Customer Experience
36 minutes Posted Jan 10, 2018 at 5:30 am.
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We’re getting personal on the podcast today!

Monica sits down with the CEO and Founder of Interior Define, Rob Royer, who just happens to also be her husband. After struggling to find high quality and well designed furniture at an affordable price, Rob decided to make it himself.

Interior Define was launched in 2014 and offers a new concept in custom furniture: edited,  thoughtfully designed and well-crafted pieces that are fairly priced and complete customization as each piece is made-to-order.

In this episode, Rob talks about launching the brand and why the right type of marketing is such a critical component to starting any business. He also discusses why it’s so important to let your product offering evolve over time and gives us a candid glimpse into what life is like raising a daughter when both parents are entrepreneurs.