Guest
Akanksha Goel, Founder & Managing Director at Socialize Agency
A digital marketing pioneer, Akanksha Goel is the founder of Socialize; Middle East’s first dedicated social media agency. Today with an award-winning team of over 50 people, from 19 countries, Socialize has grown to become one of region’s largest independent agencies and is ranked amongst Dubai’s top 100 SMEs.
Akanksha started her career at the age of 20, as the youngest ever Editor-in-chief for STUFF Magazine. She gained experience working across India & Singapore, where she was at the forefront of the Web2.0 revolution and helped organize Asia’s first-ever pod-camp. She then moved to Dubai amidst the region’s economic crisis and in 2010 created Socialize to harness the untapped business potential of then-emerging social networks.
In her current role as Managing Director, she is actively involved in driving business growth, leading team development and overseeing the strategic mandate across the agency’s coveted client roster that includes iconic brands like Dubai EXPO 2020, Volkswagen, Sony, General Mills & Bioderma.
An executive graduate from Harvard Business School; she holds a business degree in Marketing Communications from Singapore Management University. Nominated as Emirates Woman of the Year and named to Holmes Report’s Innovator 25 list in 2018, Akanksha is widely recognized as a business influencer, speaker, and a reference for social media in the Middle East.
Covid 19 changed our lives unexpectedly; from the way we work, the way we socialise to the way we shop and spend money. Things we used to take for granted, like going shopping with a friend and enjoying a lovely meal at a restaurant with family were all of a suddent out of reach.
During roughly 90 days of lockdown, brands around the world had to adjust their strategies to adapt to these unprecedent changes in consumers behaviour.
Now that lockdowns and restrictions are being slowly lifted around the world, how can brands prepare for their future success?
In this special episode, Akanksha Goel, Founder & Managing Director at Socialize Agency will share with us how she is guiding brands in the MENA region to prepare for life after lockdown. You’ll learn:
- Key changes in consumer behaviour in MENA
- How MENA brands adapted their #marketing strategies during lockdown
- How brands can keep up the momentum and be prepared for the ’new’ normal
Happy listening :)