Guest
Mahmoud Boksmati, Co-Founder And Product Lead, The Influencer
Mahmoud is the Co-founder and Product Lead at The Infleuncer; one of the 1st Influencer marketing platforms launched out of the MENA region. Founded in 2016 in Beirut, The Influencer is a marketplace & agency connecting brands and influencers. The platform helps brands streamline their Influencer marketing workflow, get in-depth performance repots and analytics to launch data-driven campaigns at scale.
The Influencer has a database of 60,000 profiles across MENA region collaborating with brands such as Glade, Heinz, Riyadh Seasons, and Call of Duty.
Mahmoud is an entrepreneur passionate about tech and new media, based between Beirut and Dubai. He enjoys 15 years of experience across Technology, Digital Media & Publishing industries. He launched T3 Middle East magazine in the Gulf region (licensed from Future Publishing UK) and had successfully grown it to be one of the leading publications in its gadgets & consumer electronics category.
Influencer marketing in the GCC and the wider MENA region is hugely popular. Whether they are macro, micro or nano influencers, brands in the region love them! Some report that local brands in the GCC spend 80% of their marketing budget on influencer marketing.
Despite its popularity, this young industry is riddled with challenges; from fraud and lack of regulations and transparency to spreading misinformation.
In this episode Mahmoud Boksmati walks us through the good, the bad and the ugly about brand-influencer relations. Mahmoud is the Co-founder and Product Lead at The Influencer; one of the 1st regionally grown marketplaces and agencies connecting brands with influencers across MENA.
Tune in to learn about:
- The evolution of influencer marketplaces in MENA and beyond
- How you can effectively measure ROI for your influencer marketing campaigns
- Top tops for brands to improve their influencer marketing strategy
- Top tips for influencers to build trust and increase influence
