Guest
Amer Massimi, Founder and CEO, Hashtag Social Media Agency
In 2011, Amer founded Hashtag, as one of the first home grown agencies in the GCC region with the mission of humnazing brands online. Hashtag has worked with the region’s biggest brands including Almara3i, centrepoint Subway and many more.
A believer in the new rules of marketing and advertising in this digital age, Amer founded Starfish in 2015, a mobile platform that helps brands select, communicate and manage micro influencers for their campaigns.
Discover how brands in the Middle East and North Africa are adapting their marketing strategies in response to the Coronavirus pandemic.
In this episode, Amer shares his insights on the changing consumer behaviour in MENA, the role of influencer marketinh in the region and why it is important to stay on top of consumers’ mind.
