<p>This is a special, bonus episode of <em>The McKinsey Podcast</em>. McKinsey Partner Ferry Grijpink joins host Roberta Fusaro from the annual Mobile World Congress in Barcelona.</p>See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Analyzing the CEO–CMO relationship and its effect on growth

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.