The Matt Gray Show
The Matt Gray Show
Matt Gray
social media is about to change forever (here's how to get ahead) I EP 117
16 minutes Posted Nov 25, 2025 at 2:36 am.
Intro00:23 - Shift 1: Anti-Fragile Authenticity02:17 - Shift 2: Own Your Audience06:37 - Shift 3: The Content GPS System08:57 - Shift 4: Your Taste Cuts Through the Noise11:55 - Shift 5: Building a Branded Entity14:22 - Shift 6: Get Offline to Grow Online16:29 - Conclusion: Embrace the Future of Social Media#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances
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Get my free Founder OS Funnel Template here: https://fos.now/yt-gd-discover-the-founder-os-funnelWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-551Social media just went through one of the biggest shifts of the past decade, and if you don’t understand what’s happening, you’re going to fall behind. After spending 10+ years studying how attention works and building an audience of over 14 million, I’m breaking down the 6 shifts that will define the next era of growth.You’ll learn why authenticity alone isn’t enough, how to own your audience instead of renting it, the system you need for cross-platform distribution, why taste matters more than ever, how to build a real brand identity, and why the best creators are spending more time offline.By the end, you’ll know exactly how to adapt, stay ahead, and build leverage in a landscape that’s changing fast.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-551Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-551Connect with me:Website: https://fos.now/yt-founder-os-551Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:23 - Shift 1: Anti-Fragile Authenticity02:17 - Shift 2: Own Your Audience06:37 - Shift 3: The Content GPS System08:57 - Shift 4: Your Taste Cuts Through the Noise11:55 - Shift 5: Building a Branded Entity14:22 - Shift 6: Get Offline to Grow Online16:29 - Conclusion: Embrace the Future of Social Media#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances