The Matrix Green Pill
The Matrix Green Pill
Matrix Public Relations
#277 How Franchising Can Be Profitable and Human – with Amrit Dhaliwal
28 minutes Posted Dec 31, 2025 at 8:00 am.
Welcome And Guest Intro
From Food Ventures To Social Care
Spotting Gaps And Founding Wolfinch
Growth Targets And Work Ethic
The Franchisee Mindset: Resilience
Scaling Without Losing Care Quality
Tech, Data, And Preventative Care
Values, EOS, And Culture Fit
Should You Franchise Your Business
Redefining Aging And Longevity
Rapid Fire: Leadership, Books, Moments
Green Pill Advice And Mentors
Where To Find Amrit And Closing
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Show notes
Amrit Dhaliwal is the CEO and founder of Walfinch, one of the UK’s fastest-growing home care franchise networks. His journey into social care didn’t start in a boardroom but behind the counter of an Italian deli and inside a Mary Antoinette–style tea room he built from scratch. After studying economics and history, Amrit quickly realised corporate life wasn’t for him and threw himself into entrepreneurship, learning business the hard way through hospitality, long hours, and very little sleep....