Ayah Yahia AlRashdan is a marketing strategist and leader who blends engineering-level analytical thinking with a deep understanding of culture, people, and place. Born in Jordan and raised in Qatar, she earned a bachelor’s degree in electrical engineering before pivoting into marketing through an MBA in Malaysia, where she also landed her first role in the industry. Over the past 15 years, Ayah has worked across government, private sector, startups, and SMEs, building campaigns that don’t ju...