SummaryPrescient is solving the business problem of marketers wanting to feel more confident in cross-channel measurement and media allocation. With the challenges of data privacy and the disappearance of cookies, Prescient provides a way for marketers to measure top-of-funnel awareness and optimize media mixes in real time. The platform allows for campaign performance predictions and optimizations, giving marketers the ability to adjust their spend dynamically. Prescient differentiates itself by focusing on top-of-funnel measurement and optimization, while also integrating with other measurement solutions. Takeaways Prescient helps marketers feel more confident in cross-channel measurement and media allocation The platform allows for real-time campaign performance predictions and optimizations Prescient differentiates itself by focusing on top-of-funnel measurement and optimization The roadmap for Prescient includes expanding into different e-commerce platforms and verticalsChapters