The Marketing Slice by Hurree

In this podcast, we explain how to create the perfect content marketing campaign. Content marketing is a strategic marketing approach that utilises videos, blogs, podcasts, guides, and other media to attract, engage, and retain a target audience.By creating content that has a unique and trustworthy voice, you can offer answers to your audience’s questions, build trust and credibility, and strengthen your reputation as a whole.Every content marketing campaign is going to differ slightly. As marketers, we all create content with different creative flares, ideas and structures. Nevertheless, there are always several elements that will factor into any great content marketing campaign. Here are the 7 key features that you need to include to create the perfect content marketing campaign: Set your goals: what problem are you solving for the customer? Define your target audience: segmentation & buyer personasContent for the buyer’s journey stageSEO: Keyword researchCreate your topic clusterContent calendarMeasure success: marketing analyticsListen to this episode of The Marketing Slice to dive a little deeper into each of the 7 aspects that feature in the perfect content marketing campaign.If you would rather read about this topic, check out the original blog right here. 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign. What is Onboarding? Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and customer service teams to provide guidance and support. Think of onboarding as an instruction manual, without which your customer will have no idea how to operate your product. Sure, they may have a good crack at it - opening the box, setting it up, etc., but they won’t get very far, and in the end, they will blame your brand or your product for their lack of success. They might even ask for their money back and tell their friends to avoid your brand. Read more about marketing metrics: https://blog.hurree.co/blog/marketing-metricsWe also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

In this episode of The Marketing Slice, we explore the 7Ps of the marketing mix: a staple when it comes to developing a solid marketing strategy.If you would prefer to read about the marketing mix, you can do so right here. What are the 7Ps of the marketing mix? The concept was developed in the 1960s, and originally included 4 Ps: ProductPricePlacePromotion It was then later expanded upon in the 1980s to include 3 additional elements: Physical evidencePeopleProcessThis formed the extended marketing mix that we know today as the 7 Ps of the marketing mix. With the right set of guidelines, marketers are able to strategise and develop campaigns that work towards gaining and retaining highly valuable customers. The 7Ps of the marketing mix can act as a well-structured checklist for marketers who aim to create an effective strategy that achieves their goals and evolves the business to the fullest extent.Now that you know what the 7Ps of the marketing mix are and their origins, listen to this episode to dive a little deeper into each aspect.  If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

In this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic. If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here. In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts. This information is often referred to as big data.When getting to grips with big data it’s very easy to become overwhelmed and lost in pages upon pages full of techie jargon and explanations that simply go over the heads of those of us who didn’t study IT.So that's why we attempt to break it down into something that is easy-to-digest and marketer-friendly.In this episode, we'll cover the following topics:What is big data?What is the Internet of Things (IoT)? + how this relates to big dataThe 3 types of big dataThe benefits of big dataThe challenges of big dataHow to get started with utilising big data in your marketing strategyIf you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones. In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.If you'd prefer a copy of this episode to read, then click here.What is customer retention? Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor. Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention. In this episode of The Marketing Slice,  we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):1. Start a customer loyalty programme2. Highlight case studies3. Regularly communicate results and benefits 4. Ask for feedback5. Track and analyse churn metrics6. Start a customer education programme7. Utilise the power of omnichannelListen to the episode or read the article here to expand on these 7 key points. If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Emma Mullan and in this podcast, we will discuss How To Build the Perfect Fashion Marketing Campaign.If you'd prefer a copy of this episode to read, then just follow the link below:https://blog.hurree.co/blog/how-to-build-the-perfect-fashion-marketing-campaign The fashion industry is exciting, but it's also one that comes with many challenges due to its high level of competitiveness. One of the best ways to compete in this fast-paced industry is with a great fashion marketing campaign. Our 9 building blocks to a great fashion marketing campaign, and that are discussed throughout this episode, are:Having a websiteGreat visuals and brandingHaving a mobile presenceSocial mediaInfluencersEmail marketingBloggingDigital adsCustomer reviewsIf you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will discuss The Ethics of Big Data. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…What is big data ethics?Much research has gone into the field of big data ethics in the past decade as academics and business leaders alike attempt to grapple with public push-back on the use of big data.The field of big data ethics itself is defined as outlining, defending and recommending concepts of right and wrong practice when it comes to the use of data, with particular emphasis on personal data. Big data ethics aims to create an ethical and moral code of conduct for data use.There are five main areas of concern in big data ethics that outline the potential for immoral use of data: 1. Informed Consent2. Privacy 3. Ownership4. Algorithm Bias & Objectivity 5. Big Data DivideIf you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Modern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner. Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives. In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department: data integration.What is data integration? Data integration is the process of taking data from multiple, disparate sources and connecting it to achieve a single, unified view. The process is particularly significant to those working within a marketing discipline who are attempting to communicate with their customers via many channels and struggle to gain a complete picture of their customer journeys. By listening to this podcast, you can expect to learn why data-driven, omnichannel marketing is the new industry standard and why marketers need data integration to achieve this standard. You will also discover how data integration can save your business time, increase efficiency and drastically improve your ability to gain and act on business intelligence. We will also delve into one of the most effective types of data integration for the marketing industry, application integration, and provide a real example of how this technique can improve your marketing campaigns by allowing your marketing tools to work better together.Finally, you will discover some of the best practices for data integration success: Planning Method Evaluation Organisational ReadinessData GovernanceDownload ‘Data Integration Strategy: What Marketers Need to Know’ today and find out why over 80% of enterprise business operations leaders say data integration is critical to ongoing operations.

In this episode of The Marketing Slice, we discuss how to build the perfect shopping cart abandonment campaign.Online shopping has been growing year-on-year for the past decade. We now spend more time online than ever before. Electronic devices are such a normalised, almost essential, part of our lives now that many of us are actually more comfortable shopping digitally.Whilst it’s been proven that online shopping continues to grow, not all shoppers complete their purchases. Some buyers add numerous items to their digital bags and then simply leave, without so much as a goodbye. That’s the phenomenon that we call shopping cart abandonment.  What is shopping cart abandonment?Shopping cart abandonment is when a website visitor, i.e. a potential customer, adds items to their shopping cart, begins the check-out process and leaves without actually making a purchase. Cart abandonment is one of the key issues fought by digital e-commerce marketers today and is one of the biggest contributors to lost sales in the e-commerce industry.In this podcast, we discuss 5 of the main reasons why shoppers abandon their carts, teach you 7 ways to combat shopping cart abandonment and offer 3 things you need to action right now to improve customer experience.You can read this episode in full, along with helpful graphics and other great resources over on our website.If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

In this episode, we discuss what it means to have a marketing strategy that is truly omnichannel, as well as suggest our 7 best practices for getting started.Providing that omnichannel experience is something that most marketers are striving towards in 2021. And with so many different marketing channels out there, the majority of brands are already utilising multiple channels to communicate with their customers and prospects. However, simply making use of multiple channels does not automatically equate to an omnichannel experience.An omnichannel marketing strategy is so much more than that. It's about providing your customers with a completely seamless experience from the very first touchpoint to the last. This means that, regardless of the channel your customer is using, each interaction should feel like a continuation of the previous one, with every channel working together to create a unified and consistent brand message.You can read this episode in full, along with helpful graphics and other great resources over on our website.If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!