The Marketing Careers Podcast

It happens to most marketers during their career. Being part of an unexpected lay off or RIF (Reduction In Force) This episode reviews THREE key actions - not theories - you can take if you - or someone you know - has been impacted by this devastating marketing career moment, and wants to create a path for success. A few things to consider when it comes to getting let go from your marketing role unexpectedly... - Things happen for a reason. Let this be a re-direction. 99% of the time, you will end up in a better role, with a better company and surrounded by great people - Learn from this experience. You should now be HYPER AWARE of specific criteria or questions that you WILL ask the next company you interview with -- "what has been your client churn in the past 12 months?" , "have you been through a RIF in the last 12 months?", "Are you profitable?" - Embrace the grieving process. This is a major career moment. It can be traumatic. Feel angry. Feel Sad. Feel depressed. Let your emotions flow. You will eventually embrace and ACCEPT the fact that it will be time to move forward and greater things are in store for you. This episode will dive deeper into the three actions you can take create a measurable path back to finding your next marketing role: 1. Take a break. 2. Stay active in your relationships, craft and personal brand 3. Set measurable milestones

"Be a consumer. Go to their website. See where their ads are...do your own little personal audit." This episode's guest shared this as a key way to develop necessary skills for becoming a commerce marketer. Sarah Clayton started her marketing career being obsessed with solving patient challenges in the Pharmaceutical space. Then after several successful roles as a brand manager, and one final re-org, decided to entertain a marketing career path in a few different environments. One last option that she considered was working for an agency in a net-new role that would leverage her experience connecting with consumers along their journey, and managing teams as a head of commerce. In this episode, Sarah shares specific tips for any marketer seeking: - to develop a marketing career plan - to start a marketing career in commerce - tips on how to effectively manage up - fresh ideas on how to approach your marketing interview

Where do you think the most important 60 minutes of your marketing job search should be allocated? Preparing your resume? Wrong... Preparing for your interview? Wrong... It is actually... Planning. Most advice has you focusing on getting your resume ready for the ATS so you get viewed...easy apply...mass apply....the path to an unsuccessful marketing job search is WAAAAAYYY too easy. If you take just 60 minutes - you can give yourself the right guardrails - guidance - clarity -- so you are not left frustrated -- rejected -- depressed. After listening to this episode - let it sink in -- then set aside 60 minutes and go through each of the 5 steps. You WILL feel more clarity at the end of those 60 min - and be energized - maybe even cautiously optimistic - but definitely more confident in your approach - and ready to make progress in your marketing job search. In this episode, I walk through the 5 marketing job search planning steps you can complete in only 60 minutes: 1. Prioritize Your Marketing Career Factors (10 minutes) 2. Select Your Marketing Career Path (10 minutes) 3. Complete Your Marketing Career Profile (10 minutes) 4. Create a quick Marketing Job Search Plan (15 minutes) 5. Protect Your Calendar (15 minutes)

"Solving problems under pressure." This episode's guest shared this as one of his biggest benefits of working at a digital agency. Jared Roork started considering his marketing career when he was in high school. Then through trial-and-error with a few classes and courses in college, he found strategy and planning as a marketing career path that was a passion for him. That focus led him to some selective networking experiences that opened exploratory conversations with several hiring managers. After a few internships, Jared was able to turn his experiences into a stellar Linkedin profile, that gained the attention by several large, global ad agencies, and turned into a full time marketing role in media planning. In a little over a year after graduating college, he has worked at two leading global agencies - Havas Media Group, and is currently working at Media Futures Group as a media planner. In this episode, Jared shares specific tips for any current high school or college undergrad seeking to launch their career in marketing - as well as - anyone wondering if an agency would be a good first place to start your marketing career.

We've covered a lot of content around marketing interviews on this podcast...and you like it! Our listeners wanted more! So we recorded this episode to help you be more confident and prepared for your marketing interviews. Some tenets we've already covered on marketing interviews are: - Your mindset is that YOU are interviewing THEM - you're in control - Your interview questions should focus on more than just the role and company And this episode will focus on FIVE specific question categories - and for each category I will share -- - Specific RESEARCH actions you should take in advance - The "WHY" behind the specific question - ONE specific question you should ask - Guidance on what answers qualify for RED FLAG or GREEN FLAG answers The question categories you should prepare for include: 1) The Executive Management 2) The Hiring Manager 3) The Company/Culture 4) The Team 5) The Role And listen for how to access one of THE most popular marketing interview resources that we offer.

It's been an interesting year in marketing careers, huh? Working remote, working hybrid, going to back to the office, layoffs, job searching, and the list goes on. This episode will help you take a step back and embrace some powerful marketing career mindsets that will set you up for immediate success. Positive mindsets are powerful. The episode will also share the emotions you should be experiencing, actions you should be taking and results you should be expecting after implementing these 3 powerful marketing career mindsets. Check the show notes for helpful resources (and a special limited time offer) that will help you implement these powerful marketing career mindsets for success.

"Be transparent and communicate." This episode's guest embraces this as his philosophy on how to best manage a team of marketers. Dave Snyder started his marketing career as a web designer. Then he coupled those skills with his super power of building meaningful relationships, to evolve his career as a project manager. Excelling as a project manager led him to becoming an account executive - focusing on solving client and company challenges. That experience prepared him to take on one of the most challenging decisions so far in his marketing career - becoming an agency CEO. Dave has been successfully growing his marketing technology agency - SmartAcre - and shares some of his great stories, learnings and marketing career tips on.. + Why people make a difference in agency culture + Why alignment on goals is key in any team, company or partnership + The importance of making quick decisions in the face of adversity + The value of putting people / team members first + What CEO's look for in marketing candidates - and it's not on your resume + The 3 areas of the business agency CEO's will focus on every month - and why you should be asking questions about them

"Strategy is what you say 'no' to, not what you say 'yes' to." Liz Davis started her marketing career path as a brand manager with Proctor and Gamble (P&G), where she grew a passion for consumer brands, data and helping people. She is now CMO at lean startup Shimmy, where she is tapping into her experiences growing brands by making the customer the 'boss.' In this episode, Liz shares some great marketing career tips on.. + Knowing when it is time to leave your marketing job + How brand management is integrated with marketing + What skills are required to be a successful marketing consultant + Why the 'customer is boss' and how most brands miss that truth

"Should I work agency or client side?" This is a common marketing career question. Josh Palau is a digital marketing veteran that started his career in sales, and realized the power of targeting audiences through digital media. That experience led him to roles at agencies like Razorfish, and PHD. Plus, the opportunity for client-side marketing roles with household brands like Comcast, Disney and J&J. Josh was instrumental in developing an in-house agency structure for Bayer - which became a blueprint for brands to follow in the industry. A big thank you to Josh for joining me and sharing great marketing career tips on.. + How to have a successful career as a specialist and generalist + The two outcomes you can expect when asking a lot of questions + How to be a 'C-suite whisperer' and get your ideas sold + The only two things you should prepare for an interview

Congrats! You just scheduled a 30 minute exploratory conversation with the VP of marketing at the company you want to work for...and there isn't even a marketing role available. How do you prepare for a memorable conversation? Some of the best marketing careers start with a conversation. That conversation develops a relationship. That relationship helps you secure your next marketing interview, role or promotion. This episode will review the five key action steps you need to execute before, during and after that conversation in order to be memorable, and stay top-of-mind for consideration of a marketing role. Check the show notes for helpful resources on how to secure the right exploratory interview for your marketing career.