What We Discussed:

In today's interview with Paul Schwalbach, we discussed a wide variety of issues:

• An in-depth understanding of Pima Community College, including the structure, offerings, and unique aspects of one of Tucson's key educational institutions.
• How Pima Community College manages its extensive marketing and communications efforts across multiple platforms and departments.
• How Pima works hand-in-hand with local businesses like Raytheon and Caterpillar to tailor educational programs that meet industry needs.
• How Pima balances open admissions with maintaining high educational standards and how they've tackled the impact of the pandemic on student enrollment.
• The transition from traditional marketing methods to modern digital strategies, including the use of geofencing and social media.
• Paul shares valuable advice for marketers looking to bring on new agencies.
• Paul’s advice for agencies looking to win business from marketers.

Thanks Paul for a great interview!

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