What We Discussed:

In today's interview with Emily Gonzalez, we discussed a wide variety of issues:

• What it is that Visit Mobile does, and the six pillars the organization focuses on.
• The biggest differences marketing vacation rentals (Emily's previous job) vs a city.
• How she determines where to place her marketing emphasis when there are so many different offerings.
• How she uses data and analytics to optimize her marketing efforts.
• The biggest marketing challenge that Emily faces marketing Mobile, AL.
• Her degree from the Southeast Tourism Society and how that impacts the work she does.
• How the business of marketing a city like Mobile has changed over the years.
• How Emily determines the best positioning for Mobile to most effectively differentiate it from other destinations.
• Whether she currently uses an agency in her marketing efforts.
• Advice she would give to marketers thinking about bringing a new agency on board.
• And lastly, if an agency was trying to knock down Emily's door and attempting to win business from her, the advice she would give them.
  
  Thanks Emily for a great interview!