What We Discussed:

In today's interview with David, we discussed a wide variety of issues:

• What it means to be a "Chief Experience Officer" at a credit union and how that's different than being a CMO.
• What David likes most (personally and professionally) about the banking and credit union space, an industry he's operated in his entire career.
• His experience with RVM (Relationship Value Management), an approach that proved invaluable in developing relationship-based pricing strategies.
• Aside from mobile banking, the biggest changes in the industry David has experienced.
• And what David thinks the banking and credit union space will look like 3-5 years out.
• The advantages of in-house teams and the advantages of working with an outside agency.
• Any advice he would give to marketers thinking about bringing a new agency on board?
• And lastly, if an agency was trying to knock down his door and attempting to win business from him, the advice he would give them.

Thanks David for a great interview!