In today’s conversation, we’re exploring a shift in the plastics industry – from the old “make, use, throw away” model to a future focused on circularity. At the heart of this transformation is the rise of advanced, or chemical, recycling technologies. My guest today, President of America’s Plastic Makers, Ross Eisenberg, will tell you why these innovative processes are key to tackling plastics that traditional recycling leaves behind, and why the industry itself is leaning into this change as a path for growth rather than just regulatory compliance. He'll break down what’s driving the move, the hurdles still ahead and what real success might look like in a truly circular plastics economy.