How can you transform a website visit from a qualified prospect into a real, human conversation?

This is the question my guest, President of ManufacturingChats.com, Nelson Bruton, will be answering in today's episode.

Specifically, he'll explain how a human-powered website chat function can drive that engagement.

In this conversation, we'll explore the misconceptions around live chat, the impact of changing buyer behaviors and what it means to eliminate friction from your customers’ journey.

Lessons from Toyota: Building Aligned Manufacturing Organizations w/ Mark Reich

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.