In this episode, Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, joins host Nick Olsen to share how behavioral economics can transform pricing strategy for business owners and advisors — from perceived value to the pricing confidence gap and where AI is taking pricing next.Key Topics:Behavioral economics in pricingUnderstanding customer value perceptionPricing strategies for business growth and exitThe confidence gap in pricing decisionsFuture trends: AI and transparency in pricingAbout the Show:The M&A Mastermind Podcast delivers actionable insights and strategies for lower middle market dealmakers. Hosted by Nick Olsen, each episode features leading industry experts sharing knowledge on deal management, market intelligence, and strategic partnerships to help M&A advisors and business owners navigate the deal lifecycle.Subscribe: https://www.youtube.com/@cornerstone_intl_allianceFind all episodes: https://cornerstoneia.com/podcast/cornerstoneiaResources:Decision Alpha Website | Etinosa Agbonlahor on LinkedIn | Free Pricing Playbook | Nick Olsen LinkedIn | Cornerstone International AllianceKeywords: behavioral economics, pricing strategy, business valuation, customer perception, decision making, market differentiation, exit strategy, AI in pricing, mergers and acquisitions, lower middle market