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Send us Fan Mail Many makers struggle with the tension between creating work we love vs making work that we think will sell, especially when traditional academic instruction is often focused on concepts and what I call “Capital A Art” over the practical skills needed to make a living. What if the key isn't choosing between artistic integrity and commercial viability, but rather learning to work efficiently? Olivia Avery's experience reveals how rigorous craftsmanship training—throwing 40-80 p...

