The Maker's Playbook
The Maker's Playbook
Rebecca Ickes Carra
Ep 624: Iterating for a Target Audience with Will Donovan
1 hour 5 minutes Posted Jun 27, 2025 at 10:00 am.
Will Part 1
Welcome and Introductions
Will Donovan's Multifaceted Career
Challenges of Running a Pottery Business
The Journey to Establishing a Studio
The Unexpected Call from Clay King
Building Donovan Pottery
Transitioning to Personal Projects
Managing Unexpected Demand
Building a Loyal Customer Base
Balancing Creativity and Business
Demystifying the Six-Figure Business
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Show notes
Send us Fan Mail As makers, we often start with a vision of success that's more fantasy than strategic roadmap—believing that if we just work harder at making our beautiful pieces, it will somehow lead to a sustainable business. But what if the path to actually thriving as a creative is in repeatedly narrowing your focus, rather than doing more and more? What if doing less is actually what allows you to find that magical venn diagram intersection of what you love and a specific audience who d...