The Maker's Playbook
The Maker's Playbook
Rebecca Ickes Carra
Ep 411: In-Person Markets as Customer Research with Yvonne Rausch
1 hour 18 minutes Posted Aug 12, 2023 at 2:00 am.
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Show notes

A lot of the time, we think about the benefits of in-person markets solely related to the sales we do on the specific day(s) of the market. But what if you thought a little bit more strategically? This week’s guest shares how she’s approaching selling at markets as a means of direct market research for who her ideal customer just might be… or not be.

Guest Resources:
Yvonne's  Instagram - @_yvonnerausch

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