036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK) from The MAFFEO DRINKS Podcast

036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)

41 minutes Posted Nov 29, 2023 at 10:59 pm.

); Authenticity in Brands

); Modern and Traditional Target Occasions

); Hometown Authenticity

); Bridging Categories

); Categories from a Distiller's perspective

); Early Adopters

); Best Part of being a Distiller

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In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well.

Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat.

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About the Host: Chris Maffeo

About the Guest: Sebastian Barnick

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