The MAFFEO DRINKS Podcast
The MAFFEO DRINKS Podcast
Chris Maffeo
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028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
54 minutes Posted Oct 3, 2023 at 9:07 am.
) Building Demand
) Brand Awareness
) Managing Relationships
) KPI's & Incentives
) "Blue Tick Moments": Becoming Known in the Ecosystem
) Bottle Shops vs. On-Trade Growth
) It starts with the liquid
) Adapting Your Sales Pitch
) Better Brand Training
) Taste Profile before categories
) Special Pours & Drawbacks
0:00
54:35
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Show notes
In Episode 028, I had the pleasure of chatting with Duncan McRae, Co-founder of Woven Whisky and a Drinks industry veteran, having previously worked with William Grant's & Sons and Diageo. A living example of Building Brands Bottom Up. I hope you enjoy our chat.
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About the Host: Chris Maffeo
About the Guest: Duncan McRae
About the product: Woven
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