Episode 53 ROSBaby Boomers: The Lost GenerationWe talk so much about TikTok, Gen Z, young audiences, cool hip trends. This week, we are going to flip the script a bit and talk about Baby Boomers, the lost generation. They don’t always get the love we give, and we tend to only spray ad champagne on brands who do a kickass job at winning young people. But let’s not underestimate old folks. Sameer - a deep dive into the profile of Baby Boomers, and some surprising facts about them that often get overlookedAdeel - 2 brand spotlights whose business relies on baby boomers and talk about how they market to them. (AARP & MyPillow)Salim - 2 brand spotlights who generally appeal to young people but surprisingly resonate with baby boomers (Honda Element & Facebook)Sameer - 1 brand spotlight that is built to last and resonate as we get older (Costco)