Luke sits down with Bo Gardner, Vice President of Corporate Marketing for Las Vegas Events — the team behind one of rodeo’s most iconic stages.Bo brings a unique blend of Western roots and big-city marketing expertise. He’s one of the key people helping elevate the Wrangler National Finals Rodeo into a world-class, city-wide celebration.In this episode, Luke and Bo dive into:• How Las Vegas Events turns the NFR into a ten-day festival of rodeo, entertainment, and fan experience.• His role as General Manager of the Junior National Finals Rodeo, which spans ten days inside the Wrangler Rodeo Arena.• The strategy behind corporate marketing for rodeo, including sponsorships, partnerships, and year-round engagement.• Why the “NFR Experience” is designed to give every fan a rodeo moment—even those without an arena ticket.• How Bo’s lifelong connection to the Western lifestyle influences his approach to major-event branding.• The behind-the-scenes work that keeps Las Vegas the home of the NFR and the heartbeat of rodeo in December.━━━━━━━━━━ ★Thanks for watching! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to like, subscribe, and drop a comment — it helps us keep sharing the grit, glory, and genuine camaraderie that make rodeo and the Western way of life so special.📧 Get in touch with us: [email protected]🌐 Visit our website: www.thelukebranquinhoshow.com★ Follow on Instagram: www.instagram.com/lukebranquinhoshow★ Follow on TikTok: www.tiktok.com/@thelukebranquinhoshowLearn more about your ad choices. Visit megaphone.fm/adchoices