Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at the Merkle Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women.  The report was done in 2018, but the data is still very relevant today.

The population of millennials, which totals 75.5 million, represents a major market force in terms of buying power, spending $200 billion a year. It is estimated that millennial women represent approximately $170 billion of that market. According to the report, millennial women are exceptionally hard workers, with 40% having a "side-hustle" in order to fund their big purchases and projects

One of the key takeaways is that from your company’s own brand loyalty perspective, you should discover what their side hustle is, and see if you can help them achieve their goals.  Not only will you look like a superhero, but they may spend more of that side hustle money with you.

To learn more about this report, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!