The Loyalty Brief

Listen to this trailer to learn what The Loyalty Brief is all about!

In my debut episode of The Loyalty Brief, I discuss my perspective on customer loyalty to brands and companies. This episode will provide you with an overview of how I think about and approach loyalty, which will be my lens for future episodes and topics. You'll hear several stories from brands that are cultivating real customer loyalty, anecdotes to help you dig deep into your own perspective on the emotion that is loyalty, as well as suggestions for how you can build customer relationships in your business or at your company. I hope you'll join me, and I look forward to hearing your thoughts and feedback! 

I'm excited for you to tune into The Loyalty Brief for my two-part series on relationships! Our relationship dynamics with brands aren't all that different from our human relationships. In the first of episode of this series, I discuss my perspective on various dynamics that help to build and sustain relationships. I'll share tools you can start using TODAY that will not only make your life easier as a marketer, but will also help you build real customer relationships. Clocking in at under 20 minutes, this episode is brief and fun! Yes, I said fun. Tune in and you'll see. :) 

I'm excited for you to tune into The Loyalty Brief the final episode of my two-part series on relationships! In this episode, I conclude the series by discussing  my perspective on the final four dynamics that help to build and sustain relationships. I'll cover how to anticipate customer needs, how to create a consistent customer experience, and how to drive sales and engagement by providing value, instead of promotions. Loyalty is NOT about giving away free stuff! Make sure to stick around until the end of the episode, where I'll answer a listener question.