The Louis Shulman Podcast
The Louis Shulman Podcast
By Louis Shulman
How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks
54 minutes Posted Jul 1, 2025 at 9:20 am.
Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.Chapters:
Launching The Follow Up with the "Early Referral" Experiment
Scaling with Paid Ads: Facebook & Twitter Tactics
Owning Local Distribution
Learning From Reader Replies
Debriefing Virality vs Audience Fit
Newsletter Advertising for Brand Marketing
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Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.Chapters:(02:04) Launching The Follow Up with the "Early Referral" Experiment(07:42) Scaling with Paid Ads: Facebook & Twitter Tactics(10:33) Owning Local Distribution(21:22) Learning From Reader Replies(30:00) Debriefing Virality vs Audience Fit(35:00) Newsletter Advertising for Brand Marketing(42:11) Content Lessons from the Wolf of Wall StreetLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Nic Conley:→ Nic Conley's LinkedIn: https://www.linkedin.com/in/nicholasaconley/→ Nic Conley's IG: https://www.instagram.com/itsnicconley/→ Nic Conley's Twitter: https://x.com/niconley→ Nic Conley's YouTube: https://www.youtube.com/channel/UCj88BHCCZgiBYNv4QryNEdQRead The Follow Up:→ The Follow Up's LinkedIn: https://www.linkedin.com/company/the-follow-up/→ The Follow Up's Website: https://www.jointhefollowup.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com