Marketing Dilemmas
Marketing Dilemmas
Cognism
How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience
46 minutes Posted Feb 7, 2025 at 9:00 am.
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Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact areas.