Marketing Dilemmas
Marketing Dilemmas
Cognism
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH
37 minutes Posted Jun 25, 2024 at 9:00 am.
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Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.