Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why copywriting is not something you can "just do".

Luca is extremely passionate and we agreed and disagreed on a couple of things whilst having a fair bit of fun. Having worked in a specialist role within recruitment since 2008, including a big stint at Hays, Luca knows his stuff and they'll be plenty you'll be able to implement into your day-to-day jobs.

Happy listening and big thanks, as ever, to Paiger.