We delve behind the scenes of one of the biggest job boards around and find out how CV-Library has got to where it has today. Amanda talks about how she manages and plans multi-channel campaigns which include digital, billboards, guerilla marketing (hence the Theresa May reference) and radio.
Job boards are not dead and Amanda speaks about how innovating in UX, automation and collaboration with the tech team helps the business to stay on the front.
We also find out the story behind CV-Library's owl, Barney.
Continued "big-up" to our pals at Paiger for their support.

Ep 41 | Job adverts. What are they good for? Absolutely nothing. Or are they? Daniel Fellows from Get-Optimal.

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.