Marketing into the public sector is tough.  We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel.  She tells us about how storytelling (starting her own podcast) has positioned the business as true experts in the markets that the cover.
Laura is committed to her own personal development as well and talks to us about her journey on the Google Squared course that has given her the knowledge and belief to put her stamp on things.
A really fun episode which you'll have to listen to, to understand the reference to the naughty toys...
Thanks to the team at Paiger for sponsoring this, and all of our episodes throughout 2020.

Ep 33 | Small budgets and big results. Aimee Treasure from VHR.

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.