Audrey Lartey, the Global Marketing Director of Human Capital discusses how 'purpose' drives marketing and why engaging with marketing experts outside of recruitment is key to her approach.  We also discuss diversity within recruitment and how marketers can (and should) play a role in promoting it.

Ep 3 | Kris Holland. If you say you're a specialist then your marketing needs to demonstrate it.

This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.

We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.

If you want to “Follow The Bear” then head over to our website for various links.

Thank you to the team at Paiger for sponsoring the show.