I speak with Ray Figgs (@figgs8and9) who is one of the founders of the 20 year fashion brand 8and9. He talks about some of the challenges with running a brand and also some of the keys to longevity. Ray is also known as the “3GOD” so we definitely discussed sneakers and what the sneaker culture means to 8and9 plus more. Watch the full conversation on YouTube: https://youtu.be/gQuRmMaxmXM