In this forward-looking episode of The Litigator’s Edge, host Aniket Sawant sits down with Larry Robins, a global brand management authority and Partner at FisherBroyles. With a career spanning over four decades, Larry brings a rare dual perspective, having served as Worldwide Trademark Counsel for tech giant Digital Equipment Corporation (DEC) before championing today's overhead-free, distributed law firm model.

Larry delivers a masterclass in strategic brand protection, recounting how implementing a strict "brand policeman" rubric at DEC saved millions by shifting the company from mindless trademark hoarding to value-driven asset management. He details his bold transition from legacy trademark search providers to advanced AI platforms—a move that slashed a client's global search and watch bill from nearly $100,000 to $40,000 while actually increasing precision. Beyond legal tech, Larry unpacks the tactical nuances of protecting functional designs in the furniture industry and battling sophisticated cybersquatters and fraudulent job scams in the high-stakes fantasy sports arena.

Finally, Larry offers a candid look at the unparalleled collaboration found in a 100% remote law firm and issues a stark warning to new attorneys: AI makes deep legal knowledge and critical thinking more vital, not less. For a compelling look at the evolution of intellectual property, the economics of modern law practice, and how to build a career defined by technological agility, listen now.

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