Show notes
Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusses how Bouguessa is a display of her own unique, minimalist style, and why she aims to create timeless pieces that resonate with her true self-expression.Links:Fashion designer Yasmine Yeya on being inspired by Egypt’s beauty and landing Jennifer Lopez as a customerBokja ladies Huda Buroudi and Maria Hibri on why storytelling is central to their brand imageChapters:00:00 Coming up..08:25 First career at Emirates09:19 The fashion bug 13:11 The business case for modest fashion23:09 Hiding behind her brand25:44 Beyoncé30:54 The fashion production cycle36:23 Faiza’s regrets39:32 The future of Bouguessa43:43 Is Dubai the New York of today?45:30 10 years of Bouguessa