As founder of the Sitara Collections, an online jewelry store launched in 2007 and the Bay Gift Vault, a specialty boutique that opened last year, Linda Singh is putting her 20+ years of experience to good use. Having worked with multinationals and small organisations alike, from corporate to non-profit, Linda is also partner of Ascent Beauty Brands which is a marketing consultancy firm specialising in marketing strategy, business development and global product development. Linda shares how she found success with online selling over a decade ago before the internet started booming as well as how she sells tangible products by creating a story. She also shares some of the biggest challenges she has had to overcome as well as what she would do differently if she had her time again. Learn more about Linda Singhhttps://sitaracollections.com/https://www.instagram.com/sitarajewelry/https://www.linkedin.com/in/lindasingh-brandstrategist/https://www.hubba.com/brand/sitara-collectionshttps://spocket.co/https://www.facebook.com/SitaraCollections/