The Lemonade Principle
The Lemonade Principle
Chris Roberts
24. Chloe Reuter: The success of any business lies in its evolution.
41 minutes Posted Mar 7, 2022 at 2:00 am.
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Chloe Reuter is the Founding Partner and Co-CEO of Gusto Luxe, a consulting, marketing and digital creative agency for premium and luxury brands, based in Shanghai. Chloe has spent the last 20 years in Asia and she joined me to discuss her entrepreneurial journey, going from a "one-man-band" in 2010, to having over 130 staff across offices in Shanghai, Hong Kong and London today.


Listen to this honest conversation about a truly international career, including a real insight into what it’s like to be an entrepreneur in China. You might be surprised by what you hear.