In this episode, ThinkLab’s hospitality research takes center stage as Amanda Schneider and Erica Waayenberg unpack how decision-making is shifting across hotel and hospitality projects. From rising risk aversion and burnout to growing expectations around business acumen and the practical role of AI, this episode explores what hospitality end users need most right now and how teams can move forward with more clarity and confidence.  LINKS:  End-User Decision Making Join Thinklab’s research Podcast Discussion Guide 5 Question Quiz to Earn CEU Credits Thank you to our episode sponsor: MohawkSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.