The League of Extraordinary Divers Podcast
The League of Extraordinary Divers Podcast
Tec Clark: Scuba Diving Educator, Speaker, Author
LXD047 : William Cline
51 minutes Posted Jun 2, 2021 at 2:30 pm.
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Retrieved from ScubaGuru - Expert Advice & Best Practices for Scuba Diving Professionals

Willie Cline – Diving Industry Veteran & Marketing Pro

In this episode of The League of Extraordinary Divers I chat with diving industry legend William Cline.


William Cline, who goes by Willie, is president and owner of Cline Group Advertising, Marketing & Research. The company was founded in 1990 as an international consultancy, specializing in the recreational scuba diving industry.

Willie has been fortunate to represent and consult on a variety of matters from technical consulting, management operations, tourism development and economic impact projects with some of the world’s leading companies, governments and destinations within the scuba diving industry.

Past and current clients include The Governments and Tourism boards of:
Bonaire, The Bahamas Diving Association, Barbados, Hawaiian Islands Dive Association, Broward County, FL/Greater Ft. Lauderdale Visitors and Convention Bureau, Grenada

Other private-sector clients include Divers Alert Network (DAN), Rodale Press, Bob Soto’s in Cayman, Dive Provo in Turks & Caicos, Stuart Cove’s Dive Bahamas, Peter Hughes Dive Liveaboards, Sand Dollar Dive Resort in Bonaire, the Cayman Islands Watersports, Hotel and Restaurant Associations,, Fort Young Hotel Dominica, Explorer Ventures Dive Liveaboards, and DEMA, the diving industry trade association, among others.

Willie has also recently served as the past Vice-Chairman of the DEMA Board of Directors and currently serving as the Chair of DEMA’s Research Committee as well as committee member of DEMA’s Consumer Marketing committee. Cline Group is highly respected in the specialized field of scuba diving consulting, operations, and marketing, within the USA, Europe, South America and Asia.

Willie Cline and his company are the only diving industry marketing entity to be recognized as a dive business experts by The Wall Street Journal, Fortune and Entrepreneur magazines, and numerous newspapers including the Orange County Register (CA). Diving press includes interviews/articles in Dive Training, Scuba Diving, Sport Diver, PADI’s Undersea Journal, Dive Center Business Magazine, and Skin Diver magazines to name a few.

Willie Cline, founder and president, is a diving veteran, with over 5,000 dives, holds an active PADI Course Director certification, and currently working on his MBA. William is also passionate about flying and holds a private pilot’s license and lives on a small airport in a suburb of Dallas, Texas.

Items In This Podcast

  • Learning to dive at an early age
  • California to Florida
  • Pro Dive’s Early Days
  • Fort Lauderdale Reef Named After Him – Willie’s Way
  • Losing a Wreck
  • His Dive Buddy Stuffed His BCD Pockets with Food to Attract Sharks
  • Cline Group
  • Oh Captain, My Captain by Jean Michel Cousteau


Special thanks to our episode sponsor Aggressor Adventures

Aggressor Adventures

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