Today's lesson:Urgency is a Catalyst, Seldom A SustainerKey Points:Urgency is good, but only in doses. If we rely consistently on urgency, what do we get? Stress, poor decision-making, and decreased creativity. Urgency has a short shelf-life, it relies heavily on emotion and that emotion dissipates, so in the long run you should rely on vision and discipline to keep you going over a long period of time.Today's key action:Here it is: Keep your sustainability/urgency ratio higher than 

. For every 1 week that’s absolutely crazy, you need 3 that aren’t. For every piece of messaging you give to your team about pushing harder, send 3 that are about pace, intention, and sustainability.

The Coaching and Accountability Matrix

[Previously Culture by Design] The leader is the #1 factor in determining organizational success. If you want to become an effective leader, you have three objectives: First, learn to lead yourself. Then, learn how to unlock the full potential of your team. Finally, build a business where culture is your competitive advantage and innovation is the status quo.