As much as we try to avoid it, as an online business owner we may come up against imposter syndrome as we wonder why they heck anybody would choose us against someone else in our industry. And though deep down we may believe there’s room for us all to succeed, it’s not uncommon to question how our services and our help are really different from anybody else out there? That's where creating a signature framework comes in and our guest, Heather Crabtree, takes us through the steps to make one happen.