Show notes
Creating an irresistible lead magnet is the first step of your list-building funnel. You want to put this front and centre on your website, and set up plenty of opportunities for people to sign up to receive it. This lead magnet should link to the primary offer you want to sell.
This episode talks about where most lead magnets go wrong (what to avoid), what effective lead magnets do, and 4steps to creating your own irresistible lead magnet.
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