The Last Brand Standing Podcast

The Last Brand Standing

IVM Podcasts
Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.Welcome to Bank of Baroda presents, The Last Brand Standing!What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.Tune in to new episodes every Tuesday.
Bajaj Auto vs Hero Honda
Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?
Sep 21, 2021
45 min
Manyavar vs Raymond
Raymond of the 2000s had more than 300 stores across more than 100 cities in India. Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities.
Sep 14, 2021
43 min
Jet Airways vs IndiGo
Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%.
Sep 7, 2021
42 min
Britannia vs ITC
In the early 2000s, Britannia and Parle held, between them over 82% of the market in value terms
Aug 31, 2021
43 min
HUL vs Nirma
HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987
Aug 24, 2021
48 min
Tata Motors vs Maruti Suzuki
In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share
Aug 17, 2021
43 min
Introduction to The Last Brand Standing
Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time. Welcome to Bank of Baroda presents, The Last Brand Standing!
Aug 4, 2021
1 min