In this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event -- plus some other relevant thoughts. Here&apos;s what you can expect: Conversation and ContextDeprecation of the Cookie <ul><li>First-Party Data</li><li>Insights</li><li>Audience Segments</li></ul>Performance Max Campaigns<ul><li>Ease of use</li><li>Automation w/ Human Oversight</li><li>Data to Mine</li><li>Info. from Website</li><li>Relevance</li></ul>Dealership Digital Side DoorGoogle EAT ThoughtAutomationClosing Thoughts If you like what you hear, be sure to subscribe to the KPI Cafe on your favorite podcast platform.

AI in the Automotive Retail Customer Journey: Part 1 w/ Colby Joyner

The KPI Cafe began as an endeavor to help automotive dealers understand the strategies, tactics, best practices, and nuances of digital marketing. It evolved into robust conversations with experts across the full spectrum of topics for automotive retail staff: leadership, finance, sales, SEO, SEM, social media, video, culture, and much more. You'll find a trove of actionable insights that can drive important -- and sometimes systemic -- change in how you approach the various aspects of your business. In addition, you can also learn about the journey some people have made in automotive retail from jockey to BDC Directors or from the sales floor to ownership or other unique paths to success. Host Dane Saville, a Co-founder of and Brand and Public Relations Manager for Reunion Marketing, brings a healthy dose of enthusiasm, vigor, and passion for getting the message out that can genuinely help your dealership. He summons his past as a professional wrestler to transfer the excitement through the microphone that some of his colleagues have described as "one of the best voices for radio."