In this KPI Cafe, Kaylee Felio, Sales & Marketing Manager for PartsEdge, dives into a topic that we've not previously broached before: the Parts Department. When the pandemic shut down sales, your fixed operations holistically became a profit center that finally began receiving it's much-deserved attention. As a result, there was more investment in marketing, tools, and staff; however, as with all things, there's still room for improvement.
Kaylee helps us understand where some of the biggest opportunities and most difficult obstacles lie within Parts. She outlines how her conversations have evolved from when she started six years ago and provides perspective on a number of items, such as metrics, training, and more. If you're looking for a great jumping off point to dive deeper into your Parts Department, this is it.
Here's what you can expect:
What's Going on in Auto? — Fixed Operations w/ Laurie Halter
Dealership's Biggest Opportunities w/ Parts?
- Process
- Inventory Management w/ DMS
- Training/Support
What Training is Most Needed?
- Individualized
Hot Topics / Major Issues in Parts
- Shift in Conversations
- Coaching
- COVID Impact on Conversations
Did Lack of Access Make Improving Parts Harder?
- Referring Back
- Speaking the Language
- Obstacle of Job Context
What Impact Can Championing Parts Have?
- Security
- Consistency
Data Points to Analyze in the Parts Department?
- Sources/Categories
- True Demand / Pricing
- Types of Categories
- Is More Better?
Concluding Thoughts from Kaylee on Parts
- Obsolescence
- Proactive Assistance
Parts Girl Podcast
Previewing Next Week's Episode



